Blog
Learn the closing strategies of top ISAs
So many more appointments would be set and so many more sales would be made if people would simply asks for the order. Unfortunately, most agents are afraid of the word no and as such, they simply don’t ask. One of my favorite sayings is this: “If you don’t A-S-K, you...
Why hiring an ISA with natural curiosity is important
If you as the salesperson are the one doing most of the talking on a prospecting call, then the wrong person is doing all the talking. Telling is not selling. Most agents are super eager to talk about who they are, what they do and try to close for the appointment or...
The Mindset For Inside Sales; How Top Agents Make Their Own Market
Corporate Consultant and Professional Coach, Gary De Rodriguez tells us that “Life happens from us and not to us.” What he means is that the outcomes we get in business and life are the result of our belief system and what we focus on each day, not in what others say...
Be sure you role play with every ISA candidate before you make your hire
We’ve all hired someone we shouldn’t have hired. We get busy and need help, so we pick the first person that seems to fit the bill. Within a few days, weeks or months - depending on how questionable the hire was - we see the error of our ways and feel the pain of our...
When You Hire An ISA — WIN BEFORE YOU START — Be Sure to Focus On Tools, Data, Skills, And Effort.
“First Who, Then What” - Jim Collins You can have the best strategy, best lead gen, and all the systems for selling real estate. If you give that to the wrong person you, will lose before you ever start. I’ve helped countless people successfully implement an...
The Best Inside Sale Agents Want Daily Accountability
The word accountability is a dirty word for a lot of people and I think it’s because they somehow equate being held accountable with not being capable of doing things themselves. I like to think of accountability as a strategy to help me not only accomplish what I set...
Marketing, Reviews, and Social Media
Marketing, Reviews, and Social Media: How Mindy R. Began Focused on Marketing, but Veered onto the Ramp of Adding Value Mindy R. was still fairly new to real estate when she signed up for RAMP, before it became Market Maker. Only two years before she had...
On Direct Marketing: Interview with Expert Advisor Home Services’ Alex Piech
Book Review: No B.S. Direct Marketing, 2nd Edition, by Dan Kennedy
Dan Kennedy, No B.S. Direct Marketing, 2nd Edition. by John White Dan Kennedy’s No B.S. Direct Marketing is not specifically written for real estate agents, but it will help any real estate agent with direct marketing. Before getting started, I need to say a few...
NAEA Team Member Interview: Jenn Holub
Jenn Holub's position in Sales gives her a unique perspective on what the real estate industry looks like to agents. She sits down with John White to talk about disruption in the industry and NAEA's ICP (ideal client profile). JW: So, Jenn, good morning. How long...