Book Review: Differentiate or Die, by Jack Trout

Book Review: Differentiate or Die, by Jack Trout

Differentiate or Die: Survival in our Era of Killer Competition by Jack Trout Book Review by John White When Jay Kinder wrote the 7 Laws of CHBA, part of what was at the forefront of his thoughts was the importance of the articulation of value. Buyers may drag their...
NAEA Team Member Interview: ISA Jodi Houle

NAEA Team Member Interview: ISA Jodi Houle

In this interview, Jodi Houle, a relatively new ISA, speaks with John White about her work at NAEA. JW: So you started relatively recently, right? How do you like working as an ISA? JH: I love it, actually. I feel like we’re helping people. JW: Who are you helping?...
NAEA Member Spotlight: Tricia Turner

NAEA Member Spotlight: Tricia Turner

Tricia Turner talks about her recent successes, including how she went for a listing appointment and even beat a family member competing for the same listing! Listen to the interview.
Book Review: The Ultimate Sales Machine, by Chet Holmes

Book Review: The Ultimate Sales Machine, by Chet Holmes

  Perhaps no other book underscores the CHSA/CHBA approaches to real estate like Chet Holmes’ The Ultimate Sales Machine. That may have to do with the book’s all-encompassing scope: it has practically everything an entrepreneur would need to grow a successful...
NAEA Team Member Interview: Lucy Woodard

NAEA Team Member Interview: Lucy Woodard

Lucy Woodard has been with NAEA for the past five years. She sits down to talk with John White about the changes she has seen during that time. JW: So Lucy, I know you’ve been with NAEA for a good while. How long has that been? I’d imagine you have an...

Learn the closing strategies of top ISAs

So many more appointments would be set and so many more sales would be made if people would simply asks for the order. Unfortunately, most agents are afraid of the word no and as such, they simply don’t ask. One of my favorite sayings is this: “If you don’t A-S-K, you...
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