by cashoffers | Aug 2, 2017 | Book Reviews
“Not Everyone Out There is a Professional. But I am.” Differentiating Yourself as a CHBA The key to getting a prospective buyer to work with you is by articulating your value, but it’s complicated in an era when texting is a preferred means of communication. By John...
by cashoffers | Aug 2, 2017 | Book Reviews
Differentiate or Die: Survival in our Era of Killer Competition by Jack Trout Book Review by John White When Jay Kinder wrote the 7 Laws of CHBA, part of what was at the forefront of his thoughts was the importance of the articulation of value. Buyers may drag their...
by cashoffers | Aug 2, 2017 | Book Reviews
In this interview, Jodi Houle, a relatively new ISA, speaks with John White about her work at NAEA. JW: So you started relatively recently, right? How do you like working as an ISA? JH: I love it, actually. I feel like we’re helping people. JW: Who are you helping?...
by cashoffers | Jul 19, 2017 | Book Reviews
And Just How am I Supposed to Implement this Massive Program? Wrapping Your Head Around CHSA One agent opened the booklet, read the chapter on CHSA, and compared the process with where his business was. He then thought about where to apply what he could learn...
by cashoffers | Jul 19, 2017 | Book Reviews
Tricia Turner talks about her recent successes, including how she went for a listing appointment and even beat a family member competing for the same listing! Listen to the interview.