Book Review: Differentiate or Die, by Jack Trout

Book Review: Differentiate or Die, by Jack Trout

Differentiate or Die: Survival in our Era of Killer Competition by Jack Trout Book Review by John White When Jay Kinder wrote the 7 Laws of CHBA, part of what was at the forefront of his thoughts was the importance of the articulation of value. Buyers may drag their...
NAEA Team Member Interview: ISA Jodi Houle

NAEA Team Member Interview: ISA Jodi Houle

In this interview, Jodi Houle, a relatively new ISA, speaks with John White about her work at NAEA. JW: So you started relatively recently, right? How do you like working as an ISA? JH: I love it, actually. I feel like we’re helping people. JW: Who are you helping?...
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